Wow (Reddit) It Did Actually Work!
And as the ad says, “Wow, this actually worked” and that’s the biggest takeaway. By sticking to its core brand ethos and not trying to push sales and a contrived message to its loyal users, it re-upped its cultural capital with those loyalists while also building traction for their brand to potential new users.
Contagious Why Things Catch On Review
Jonah Berger’s Contagious, Why Things Catch On (2013, Simon & Schuster Paperbacks), is a capturing and accessible read that investigates and unravels how things become viral.
Tribes Review
The power of marketing is taking ideas and making them manifest and energized tools to not only to sell things, products, but to sell ideas, politics, movemements. This is also where the role of the leader comes into play. “Great leaders create movements by empowering the tribe to communicate.”